Metaproject

The Metaproject initiative from RIT is now running in its third iteration. The term “Metaproject” is designed to be used as a thematic umbrella referring to an industry partnership which places the student output into a global venue thereby opening up a transformative platform for the industrial design program and by proxy, the School of Design and RIT. In keeping with the Design is One philosophy espoused by the RIT Vignelli Center for Design Studies, Metaproject aims to encourage students to produce design that is “semantically correct, syntactically correct, and pragmatically understandable, but also visually powerful, intellectually elegant and timeless”.



I was given the honor of developing the design standards for this now globally known annual project. I developed the logotype along with the standards manual for all marketing collateral published under the Metaproject name. I also developed the design standard for the book published at the end of each academic year to showcase the student work. I did the pre and post production prep work on the first two books in the series in 2011 and 2012. I also designed the exhibit space for the International Contemporary Furniture Fair held in New York City in May each year. Based off the standards I set for the series as a whole a website was also developed to showcase the work of the students.  



view it here: http://metaproject.rit.edu